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Sabah's @ease targets 60% occupancy rate

Sabah's @ease targets 60% occupancy rate
Thursday, December 13, 2007
The Business Times, Singapore, Property

It's part of RM450m Sandakan Harbour Sq integrated project

By Bernama

Kuala Lumpur: @ease boutique hotel, a hotel in Sandakan, Sabah and owned by Sara-Timur Properties Sdn Bhd, expects to draw an occupancy rate of up to 60% in line with the industry's average rate.

The hotel, built at a cost of over RM40mil (S$17.4 million), is part of the Sandakan Harbour Square, a RM450 million integrated, commercial, retail, and recreational development project.

At a media briefing on @ease, the operator of the hotel, Value Hospitality Group, said the peak season of tourists in Sandakan would be almost throughout the year from April to December. “Sandakan itself has been earmarked as a new growth hub for Sabah, whereby commercial and tourism activities are increasing over here,” said Value Hospitality area GM, East Malaysia, John Augustin. Value Hospitality is also managing the Prescott and Everly hotels.

The @ease boutique hotel, which had its soft launch on Nov 26, is scheduled to be officially launched on Dec 23.

“We are looking at opening eight more hotels in peninsula as well as East Malaysia in the future,” said Sara-Timur joint managing director Rosita Hamden. A property developer with various projects in the country, the company is also the main contractor for Phase I and Phase II of the Sandakan Harbour Square.

Mrs Hamden said the company was looking at having the same concept of boutique hotel for the eight hotels it plans to build. However, “the cost of investment is yet to be decided”.

The @ease boutique hotel features 138 deluxe rooms and suites, a modern business centre, and banquet and state-of-the-art meeting facilities that businessmen and tourists alike will find convenient and affordable.

Meanwhile, the developer of Sandakan Harbour Square, ICSD Ventures Sdn Bhd, said many have even dubbed the Harbour Square as the “Little Hong Kong of the East” with great potentials to grow into a much-sought-after commercial “hot spot” and tourist destination.

Its joint MD, Kenneth KY Tiong said the hotel would be complemented with Harbour Square's features which include a three-storey central market, jetty, water esplanade and shopping complexes. Harbour Square is scheduled to be completed in early 2010.

 
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