Value Hospitality added another feather to its cap when ParkCity Everly Hotel Bintulu, a hotel managed by the Group was awarded “Excellence in Hotel Services” (4-Star City Hotel) 2004 by Tourism Malaysia. The fact that another hotel within the Group, Beverly Hotel Kota Kinabalu, was also shortlisted as a final three for the same category shows that Value Hospitality is steadily receiving recognition for its productivity and customer focused strategies. Any hospitality leader can tell you that striking a perfect balance between quality of service, productivity, cost competitiveness and customer satisfaction is a challenging feat indeed and Value Hospitality is truly proud of its hotels’ accomplishment.
Value Hospitality has carved a niche for itself in turning around properties and/or improving profits within a short span of time. These are some of the properties which were either turned around or have made sound profit improvements after coming under the management of Value Hospitality:
ParkCity Everly Hotel Miri, Sarawak*
Prescott Metro Inn Kajang*
Prescott Inn Medan Tuanku, Kuala Lumpur*
Beverly Hotel Kota Kinabalu*
Sunway Hotel, ShenZhen, China (managed previously)
Rajah Court Hotel, Kuching (managed previously)
Park Avenue Hotel, Kuala Lumpur (managed previously)
(* These names reflect the Value Hospitality’s current brand names and all references to the hotels’ names prior to coming under Value Hospitality’s management have been omitted.)
Most of the turnaround and profit improvements are a result of
consistently improving service conditions which encourage repeat customers;
customer recovery programmes (previous customers who experienced poor or bad service);
our special focus on making our guests our ‘Champions’ for life;
repositioning or re-categorisation of the properties;
relocation, restructuring and streamlining business units;
introducing more focused marketing concepts and ensuring adequate concentration on sales coverage;
re-training of staff, the introduction of multitasking and quality circles; and
the implementation of productivity and guest response measurements to ensure high guest service and reliability.